The Rector of the Erbil Polytechnic University Prof. Dr. Edrees Muhamad Tahir Harki, participated in the Congress of the Arab Universities Union, which is held in 18 to 20 of March 2023 at both Sousse and Muntasir Universities in Tunisia.
The Rector of the Erbil Polytechnic University with a number of presidents of universities in the Kurdistan Region participated in the opening ceremony of the 55th General Congress of the Union of Arab Universities, which began under the supervision of the Prime Minister of Tunisia, Najla Bouden Ramadan.
The opening ceremony of the congress was conducted in the presence of the Minister of the Higher Education and Scientific Research of Tunisia, Moncef Boukthir. As the Kurdistan Regional Government Representative, the President of the Erbil Polytechnic University and the Presidents of the Kurdistan Regional Universities held a series of meetings with the congress participants the Higher Education and Scientific Research Minister of Tunisia Moncef Boukthir and the Egyptian Minister of Higher Education and Scientific Research Mohamed Ayman Ashour.
In these meetings, the Kurdistan delegation exchanged views on the development of relations and collaboration between universities.
The congress is scheduled to discuss several issues related to the education process in universities, especially in the post-corona period, which was the first congress of the union and discussed the impact of the spread of the coronavirus, which led to think about the use of electronic systems and greater attention to its use in higher education.
It is worth mentioning that Erbil Polytechnic University is one of the members of the Union of Arab Universities.
تهدف الدراسة الى التعرف وإيجاد العلاقة والأثر في تطبيق المعرفة التسويقية على رضا الزبون بمفهومها الحديث، ويعتبر تطبيق المعرفة التسويقية المتغير المستقل المتمثل ابعادها المزيج التسويقي الواسع(7ps)، (الخدمة، السعر، التوزيع، الترويج، الافراد، الدليل المادي، العمليات) على المتغير التابع رضا الزبون.
وللإجابة على إشكالية الدراسة تم تقديم أربع فرضيات رئيسة لاختبارهم وتم تقسيم الدراسة على جزئيين الجزء الأول تم من خلال التطرق للجوانب النظرية المتعلقة بمتغيري الدراسة، أما الثاني فيمثل الجانب الميداني للدراسة الذي تم من خلاله دراسة حقيقية وجود العلاقة التأثيرية بين متغيري الدراسة في المصارف المبحوثة المتكونة من (6) مصارف أهلية، إذ تم التوزيع بطريقة عشوائية عليها استمارات الاستبيان (190) استمارة تم استرجاع (170) استمارة كانت منها (152) استمارة صالحة وبعد تفريغ البيانات وباستخدام برنامج (spss v.26) وجراء التحليل الاحصائي تم التوصل الى مجموعة من النتائج كانت أهمها.
وجود علاقة ارتباط قوية معنوية بين المتغيرين وأبعادها على المستوى الكلي والجزئي اذكانت معاملات ارتباط عالية وهذه النتائج تؤكد التلازم القوي بين المتغيرين، وأكدت النتائج الى وجود تأثير معنوي للعرفة التسويقية ورضا الزبون على مستوى العام وهذا يدل على اهتمام إدارة المصارف المبحوثة بممارسة أبعاد المعرفة التسويقية المتمثلة بالمزيج التسويقي الواسع من أجل تحقيق رضا الزبون. وبناء على النتائج قدم الباحث مجموعة من المقترحات أهمها: بضرورة تبني مطالب ورغبات الزبائن ذوي العلاقة التي تتجاوز طبيعة الخدمات المصرفية الحالية للمصارف وذلك من خلال الاعتماد على نتائج بحوث السوق لتشخيص الاحتياجات المستجد للأطراف ذوي العلاقة.
واختتمت الدراسة بمجموعة من المقترحات المستقبلية لمساعدة الباحثين لبحثها في دراسات وبحوث ذات صلة بمتغيرات الدراسة الحالية.
الكلمات المفتاحية: المعرفة التسويقية، المزيج التسويقي، رضا الزبون، المصارف.
The purpose of this discussion is to introduce: The Role of Investigative Television- programs in Public Awareness in the Kurdistan Region- Iraqi In the issue of social compromise, for examples, the issue of social compromise shall be discussed in the context of the debate, as well as the anointment of the anointment in the whole .kurdistan kanal 24 And the general opinion For bnkol program , by making the same mistakes, and trusting that the tribe is trusted with the idea of trust ingenuity and trusting the theory of trust in the media's opinions for the president of the main group of opinions in the field of media. But we believe that all the regional and state-of-the-world benefits are at a special meeting to create an intranasal and far away from the president. . The reform, the discussion shall be the reason for the discussion of the issue of the theory and the action of the general opinion and the complex of the discussion, and the violation of the views, for the sake of (5) program the basic agenda of the social interests issue for the discussion of the theme of the year,
Two hundred samples of community members were selected in the four provinces of Dohuk, Erbil, Sulaimaniyah and Halabja for resolution, and of course to conduct both analysis and public opinion procedures, the researcher used the form of content analysis and survey to achieve its research objectives and its outcome. In this research, the researcher reached the following important conclusions: the relationship between the consideration of statistics and the level of general accreditation in the Kurdistan region with the tv program, as well as the relationship between the size of accreditation and dimensions and the types of topics several, and watching television programs available by research samples, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social reconciliation, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social reconciliation, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social reconciliation, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social Difference in sources taken in the field of statistically transmitted results between the sample of the study in the degree of reliance on the tv program survey as follows: (gender - age - scientific level - profession - place of residence),
Advertising is one of the most important activities in marketing communication field and development, which is used continuously and in media tools to influence and encourage consumers to buy. Communication technology,and new media tools have become an important part of our life as it has become one of the centers and living areas companies widely use to publish ads.
The problem of this research has intensified at a key point: trying to find out the extent of the impact of social media advertising on the direction of university lecturers in the face of branding of communication companies in the Kurdistan Region. This research is a description research and researcher Mito. The research community has used media surveys, based on survey forms such as information collection and research tools in the research community, and the research community represents all university professors who use services, including companies. Asia Cell, Zinn, Cork Telecom As teachers at Erbil Polytechnic University (Salahaddin, Sulaymaniyah, Duhok and Soran) were selected as a target example of the study, the number of answered forms was (380).
The researcher identified the theory of relying on media tools such as the framework of the research theory, choosing the theory based on the fact that the content and assumptions of this theory match the objectives and questions of this research in the perspective of this T Or, there is a strong relationship between the conflict and the level of public reliance, in this way, the differences between the content of the media and the nature of the direction that is created by the public against the issues that the media presents, the assumptions of this theory have been made the basis for forming questions and The assumptions of this research.
The researcher in this study has reached a number of conclusions including: -
Social media advertising has a significant impact on attracting attention and attention to research examples and strengthening the intention to buy services for communication companies in the Kurdistan Region.
Most research examples follow ads through social media, especially Facebook, YouTube and Instagram.
Comparing research samples to social media ads is related to knowing the price of the service and its quality and obtaining detailed information about the services they need about the speed of access to this information. Finally, the researcher presented a set of recommendations based on the results he received in the study.