Yearly Archives: 2023

Abstract
The Role Of Strategic Planning For Human Resources In Improving
Marketing Performance: An Exploratory Study Of The Opinions Of A
Sample Of Employees Of Some Furniture Companies In The City Of Erbil
The current study aims at analyzing the correlation and the role of strategic planning for human resources for research furniture companies, represented by its dimensions: formulation of the strategic plan, implementation of the strategic plan, and evaluation of the strategic plan for human resources in the dimensions of marketing performance represented by market share, customer satisfaction, and
sales .The general framework of the study represents the problem of the study, which identified, with its effects, several questions about the nature of the correlation, impact and variance between the independent variable strategic planning for human resources and the dependent variable approved and marketing performance, and among the most prominent of these questions: Is there a correlation between planning strategic human resources and marketing performance in the surveyed furniture companies? What is the role of strategic
planning for human resources on marketing performance in the surveyed furniture companies? In order to achieve the objectives of the study and answer these questions, a set of hypotheses was designed for the study, which expressed four main hypotheses and then the sub-hypotheses stemming from them .The study adopted the descriptive analytical approach, as the main and sub-variables were
described, as well as to analyze the relationships and influence between the variables. The number of surveyed companies was 152 managers and head of the department, while the number of respondents reached 110. The hypotheses were tested through a set of analyses and statistical tests using the statistical analysis program, namely SPSS.The study reached a set of conclusions and proposals,
including the results of the analysis of the questionnaire form on the presence of high consistency between the main and sub-variables of the study, and the correlation was significant and positive between the two variables and their dimensions at the micro and macro level, and the correlation was significant and positive between the evaluation dimension: The strategic plan for human resources and sales, and had the strongest effect between the evaluation of the strategic plan for human resources and marketing performance. The need to establish a unit specialized in the strategic planning process, and to allocate a
department concerned with strategic planning for human resources at the company level, and the need to link the strategic plan for human resources with the strategic plan of the surveyed furniture companies until the completion of the system for achieving the strategic goals drawn for companies.

Keywords: Strategic Planning for Human Resources, Marketing Performance.

1. High Performance Work Systems (HPWS) are an essential resource for managers. Although the full results of its placement in polytechnic universities/KRI, data shows that it improves organizational structure and employee morale. Examining the relative merits of multiple organizational models will help formulate the most effective framework for future research. This study investigates the role played by the dynamic environment, job satisfaction, and the role of employees in the relationship between HPWS and workplace happiness. On the other hand, high-skilled labour systems may influence all these things to enhance the competitiveness of polytechnic universities and market conditions at the micro-level. The research aims to express the effect of building the connection between a High-Performance Work System also job satisfaction, service employees, attracting customers, and retaining qualified employees, higher productivity, to explain the impact of the private dynamic environment, economic fluctuations, technological changes, and unexpected market demands on HPWS, and how develop and make competition between to crate develop at Polytechnic Universities KRI. High Performance Work System, in coordination with the various departments, develops and manages organizational initiatives for performance management and quality improvement programs to achieve long-term strategic goals. Replacement or non-provision of modern and advanced electronic equipment to universities will delay the daily work of lectures and administrative affairs of the Polytechnic Universities. The Dynamic environment influences the relationship between HPWS and job satisfaction Polytechnic Universities. Specifically, when the dynamic environment is high, the positive relationship between HPWS and Job satisfaction will be attenuated by increasing service employees, attracting customers and retaining qualified employees, and higher productivity, (H3a). However, when the Dynamic environment is low, the positive relationship between HPWS and Job satisfaction will decrease. And decrease service employees, decrease attraction to customers, decrease retention of employees, and decrease productivity, (H3b). To achieve the impact of High Performance Work System, Dynamic Environment, and Job Satisfaction interviews and Survey questionnaires was distrusted only to lectures   in Polytechnic Universities by Google Form. The analysis was done in SPSS and AMOS program to obtain the necessary and complete data. After the researcher found through data analysis that there is a direct relationship between high performance work system and job satisfaction, as well as the value of the matrix of correlation coefficients between the variables it was found that there is a positive relationship of statistical significance between the high performance work system and dynamic environment. There must be organization and planning for the work structure in universities and lectures commitment will increase the satisfaction of the community in the university.

   Keywords:  High Performance Work System, Dynamic environment, Job satisfaction, Employees, PU, KRI.

Green Human Resource Management (GHRM) is a contemporary human resource management, which is related to the management of the banks environment, because it contributes to increasing the degree of sustainable use of resources through Green Training, Green Recruitment, Green Appraisal of leaders and employees. Working closely on environmental issues strategies, currently the common global aspects, Green Human Resources focus on high technical levels and competition managers for employees as Banks want to develop new environments. Green Banking (GB) determining how to disclose and promote the practice of green banking, this in turn takes into account any type of banking that focuses on environmental, social and ethical aspects. Primary activities Green Production, Sustainability, especially Green Loans for natural resources and energy management. In addition, they are responsible for the shareholders' capital, activities and actions that must be disclosed and reported. The main goals of this thesis are to apply the newest concept of the modern world of green banking and green human resources. The impact of climate change on the entire world, especially Kurdistan Region – Iraq bilateral by threatening our resource of income, and on the other hand, that threat lives, particularly the natural dangers. The research hypothesis is twofold, the first shows the relationship between the variables and the second shows the impact of the variables. To achieve the impact of Green Human Resources and Green Banking interviews and survey questionnaires was distributed only to bank managers in the form of Google form. The analysis was done in SPSS to obtain the necessary and complete data. The results of the regression analysis indicate that there is a significant impact of the dimensions of Green Human Resources at the General Level in Green Banking, and that any change that occurs in Green Human Resources leads to change in VII

Green Banking. The Kurdistan Region Government should have a standard plan for the environment for the present and future, and we can start in Green Banking process implementing.

Abstract:

The study aimed to analyze the relationship and impact of electronic tourism marketing represented by the dimensions (website, human resources skills, devices and equipment, procedures, interactive relationship) on the dimensions of competitive advantage represented by (distinction, cost or price, market share, flexibility, quality).

The outline framework of the study represented the problem of the study, which was identified by raising several questions about the nature of the correlation, impact, and variance between the independent variable (electronic tourism marketing) and the dependent variable (competitive advantage) for multiple tests, the study used questionnaires to collect data. The study used the descriptive analytical approach, as the main and sub-variables were described, as well as analyzing the relationships and influence between the variables. The number respondents reached (160) managers in Hamas Stars hotel, while the responding managers reached to (120) managers of departments in the hotels of the study sample. The hypotheses were tested through a set of analyzes and statistical tests using the computer program(SPSS V.26).

Conclusions and Suggestion: Websites can make a positive and specific impression that makes its impact direct and fast One of the most important factors for success in e-tourism marketing is the techniques that it has in terms of devices, equipment, skills of human resources and the procedures it follows, which enables to satisfy the customer’s desires in the best conditions, and the dimensions of marketing are considered tourist is a link between the tourist hotels and the current and expected customer in the future, and it is considered after the distinction in the competitive advantage of the basic dimensions of the five- star hotels in the city of Erbil for its important role in its survival in the competitive market. The dimensions of competitive advantage are market share, flexibility,

and quality that support hotels in their survival and raise the level of services they provide, and based on the previous results, the researcher recommends the following: Providing adequate legal protection and legal guarantees, especially for the electronic customer through the websites of five star hotels, in order to Eliminate obstacles to electronic tourism marketing, as well as the need to provide all requirements of cultural awareness and infrastructure. Keywords: e-tourism marketing, competitive advantage.