Author Archives: Jihan Jihan

1. High Performance Work Systems (HPWS) are an essential resource for managers. Although the full results of its placement in polytechnic universities/KRI, data shows that it improves organizational structure and employee morale. Examining the relative merits of multiple organizational models will help formulate the most effective framework for future research. This study investigates the role played by the dynamic environment, job satisfaction, and the role of employees in the relationship between HPWS and workplace happiness. On the other hand, high-skilled labour systems may influence all these things to enhance the competitiveness of polytechnic universities and market conditions at the micro-level. The research aims to express the effect of building the connection between a High-Performance Work System also job satisfaction, service employees, attracting customers, and retaining qualified employees, higher productivity, to explain the impact of the private dynamic environment, economic fluctuations, technological changes, and unexpected market demands on HPWS, and how develop and make competition between to crate develop at Polytechnic Universities KRI. High Performance Work System, in coordination with the various departments, develops and manages organizational initiatives for performance management and quality improvement programs to achieve long-term strategic goals. Replacement or non-provision of modern and advanced electronic equipment to universities will delay the daily work of lectures and administrative affairs of the Polytechnic Universities. The Dynamic environment influences the relationship between HPWS and job satisfaction Polytechnic Universities. Specifically, when the dynamic environment is high, the positive relationship between HPWS and Job satisfaction will be attenuated by increasing service employees, attracting customers and retaining qualified employees, and higher productivity, (H3a). However, when the Dynamic environment is low, the positive relationship between HPWS and Job satisfaction will decrease. And decrease service employees, decrease attraction to customers, decrease retention of employees, and decrease productivity, (H3b). To achieve the impact of High Performance Work System, Dynamic Environment, and Job Satisfaction interviews and Survey questionnaires was distrusted only to lectures   in Polytechnic Universities by Google Form. The analysis was done in SPSS and AMOS program to obtain the necessary and complete data. After the researcher found through data analysis that there is a direct relationship between high performance work system and job satisfaction, as well as the value of the matrix of correlation coefficients between the variables it was found that there is a positive relationship of statistical significance between the high performance work system and dynamic environment. There must be organization and planning for the work structure in universities and lectures commitment will increase the satisfaction of the community in the university.

   Keywords:  High Performance Work System, Dynamic environment, Job satisfaction, Employees, PU, KRI.

Green Human Resource Management (GHRM) is a contemporary human resource management, which is related to the management of the banks environment, because it contributes to increasing the degree of sustainable use of resources through Green Training, Green Recruitment, Green Appraisal of leaders and employees. Working closely on environmental issues strategies, currently the common global aspects, Green Human Resources focus on high technical levels and competition managers for employees as Banks want to develop new environments. Green Banking (GB) determining how to disclose and promote the practice of green banking, this in turn takes into account any type of banking that focuses on environmental, social and ethical aspects. Primary activities Green Production, Sustainability, especially Green Loans for natural resources and energy management. In addition, they are responsible for the shareholders' capital, activities and actions that must be disclosed and reported. The main goals of this thesis are to apply the newest concept of the modern world of green banking and green human resources. The impact of climate change on the entire world, especially Kurdistan Region – Iraq bilateral by threatening our resource of income, and on the other hand, that threat lives, particularly the natural dangers. The research hypothesis is twofold, the first shows the relationship between the variables and the second shows the impact of the variables. To achieve the impact of Green Human Resources and Green Banking interviews and survey questionnaires was distributed only to bank managers in the form of Google form. The analysis was done in SPSS to obtain the necessary and complete data. The results of the regression analysis indicate that there is a significant impact of the dimensions of Green Human Resources at the General Level in Green Banking, and that any change that occurs in Green Human Resources leads to change in VII

Green Banking. The Kurdistan Region Government should have a standard plan for the environment for the present and future, and we can start in Green Banking process implementing.

Abstract:

The study aimed to analyze the relationship and impact of electronic tourism marketing represented by the dimensions (website, human resources skills, devices and equipment, procedures, interactive relationship) on the dimensions of competitive advantage represented by (distinction, cost or price, market share, flexibility, quality).

The outline framework of the study represented the problem of the study, which was identified by raising several questions about the nature of the correlation, impact, and variance between the independent variable (electronic tourism marketing) and the dependent variable (competitive advantage) for multiple tests, the study used questionnaires to collect data. The study used the descriptive analytical approach, as the main and sub-variables were described, as well as analyzing the relationships and influence between the variables. The number respondents reached (160) managers in Hamas Stars hotel, while the responding managers reached to (120) managers of departments in the hotels of the study sample. The hypotheses were tested through a set of analyzes and statistical tests using the computer program(SPSS V.26).

Conclusions and Suggestion: Websites can make a positive and specific impression that makes its impact direct and fast One of the most important factors for success in e-tourism marketing is the techniques that it has in terms of devices, equipment, skills of human resources and the procedures it follows, which enables to satisfy the customer’s desires in the best conditions, and the dimensions of marketing are considered tourist is a link between the tourist hotels and the current and expected customer in the future, and it is considered after the distinction in the competitive advantage of the basic dimensions of the five- star hotels in the city of Erbil for its important role in its survival in the competitive market. The dimensions of competitive advantage are market share, flexibility,

and quality that support hotels in their survival and raise the level of services they provide, and based on the previous results, the researcher recommends the following: Providing adequate legal protection and legal guarantees, especially for the electronic customer through the websites of five star hotels, in order to Eliminate obstacles to electronic tourism marketing, as well as the need to provide all requirements of cultural awareness and infrastructure. Keywords: e-tourism marketing, competitive advantage.

الهدف: هدفت الدراسة إلى استطلاع علاقة وأثر القيادة الاخلاقية من خلال آراء عينة من اعضاء الهيئة التدريسية في الجامعات الخاصة في مدينة أربيل باقليم كوردستان العراق، والمتمثلة بأبعادها (العدالة و النزاهة و توجه الدور و تقاسم السلطة و ضوح الأدوار) في تحقيق البراعة الاستراتيجية المتمثلة بكل من (البراعة الاستكشافية والبراعة
الاستغلالية و البراعة الهيكلية).
الإطار العام: يمثل الإطار العام للدراسة مشكلة الدراسة التي حددت بإثره تساؤلات عدة حول طبيعة علاقات الارتباط والتأثير بين المتغير المستقل (القيادة الاخلاقية) والمتغير المعتمد (البراعة الاستراتيجية) من خلال الاعتماد على استمارة الإستبيان، ولأجل ذلك تم تصميم مخطط فرضي للدراسة المعبر عن سبع فرضيات رئيسة، ولأجل التأكد من صحة الفرضيات خضعت جميعها لاختبارات متعددة ، وقد استخدمت الدراسة إستمارة الأستبانة
وسيلة للحصول على البيانات.
منهجية الدراسة: انتهجت الدراسة المنهج الوصفي التحليلي، اذ تم وصف المتغيرات الرئيسية والفرعية، وكذلك تحليل العلاقات والتأثير بين المتغيرات، والجامعات الخاصة تعني القطاع المبحوث والمجتمع التي هي جميع اعضاء الهيئة التدريسية في الجامعات الخاصة في مدينة أربيل بإقليم كوردستان العراق. والعينة هي عدد من اعضاء الهيئة التدريسية في الجامعات الخاصة في مدينة أربيل التي استجابوا لاستمارة الاستبيان التي وزعها الباحث عليهم، وبلغ
عددها (7) جامعات خاصة، وأما المستجيبون فبلغ عددهم (291) من اعضاء الهيئة التدريسية في الجامعات الخاصة في مدينة أربيل (عينة الدراسة). وتم اختبار الفرضيات من خلال مجموعة من الأساليب الإحصائية بواسطة البرامج الحاسوبية (24 .Amos V) و (24.SPSS V).
الاستنتاجات: توصلت الدراسة إلى مجموعة من الإستنتاجات منها كشفت نتائج تحليل وجود علاقه ارتباط معنويه موجبة من التلازم بين متغير القيادة الاخلاقية والمتغير المعتمد البراعة الاستراتيجية ، ويشير ذلك كل ما اعتمدت الجامعات الخاصة على القيادة الاخلاقية يؤدي ذلك إلى تعزيز مستويات البراعة الاستراتيجية ، وكذلك أشارت النتائج عن وجود تاثير معنوي لمتغير القيادة الاخلاقية في متغير البراعة الاستراتيجية.