تأثير الإعلان في مواقع التواصل الاجتماعي على اتجاهات أساتذة الجامعات نحو العلامة التجارية( شركات الإتصالات في إقليم كوردستان)

Advertising is one of the most important activities in marketing communication field and development, which is used continuously and in media tools to influence and encourage consumers to buy. Communication technology,and new media tools have become an important part of our life as it has become one of the centers and living areas companies widely use to publish ads.

The problem of this research has intensified at a key point: trying to find out the extent of the impact of social media advertising on the direction of university lecturers in the face of branding of communication companies in the Kurdistan Region. This research is a description research and researcher Mito. The research community has used media surveys, based on survey forms such as information collection and research tools in the research community, and the research community represents all university professors who use services, including companies. Asia Cell, Zinn, Cork Telecom As teachers at Erbil Polytechnic University (Salahaddin, Sulaymaniyah, Duhok and Soran) were selected as a target example of the study, the number of answered forms was (380).

The researcher identified the theory of relying on media tools such as the framework of the research theory, choosing the theory based on the fact that the content and assumptions of this theory match the objectives and questions of this research in the perspective of this T Or, there is a strong relationship between the conflict and the level of public reliance, in this way, the differences between the content of the media and the nature of the direction that is created by the public against the issues that the media presents, the assumptions of this theory have been made the basis for forming questions and The assumptions of this research.

The researcher in this study has reached a number of conclusions including: -

1. Social media advertising has a significant impact on attracting attention and attention to research examples and strengthening the intention to buy services for communication companies in the Kurdistan Region.
2. Most research examples follow ads through social media, especially Facebook, YouTube and Instagram.
3. Comparing research samples to social media ads is related to knowing the price of the service and its quality and obtaining detailed information about the services they need about the speed of access to this information. Finally, the researcher presented a set of recommendations based on the results he received in the study.