Daily Archives: March 13, 2023

المستخلص

تهدف الدراسة الى التعرف وإيجاد العلاقة والأثر في تطبيق المعرفة التسويقية على رضا الزبون بمفهومها الحديث، ويعتبر تطبيق المعرفة التسويقية المتغير المستقل المتمثل ابعادها المزيج التسويقي الواسع(7ps)، (الخدمة، السعر، التوزيع، الترويج، الافراد، الدليل المادي، العمليات) على المتغير التابع رضا الزبون.

وللإجابة على إشكالية الدراسة تم تقديم أربع فرضيات رئيسة لاختبارهم وتم تقسيم الدراسة على جزئيين الجزء الأول تم من خلال التطرق للجوانب النظرية المتعلقة بمتغيري الدراسة، أما الثاني فيمثل الجانب الميداني للدراسة الذي تم من خلاله دراسة حقيقية وجود العلاقة التأثيرية بين متغيري الدراسة في المصارف المبحوثة المتكونة من (6) مصارف أهلية، إذ تم التوزيع بطريقة عشوائية عليها استمارات الاستبيان (190) استمارة تم استرجاع (170) استمارة كانت منها (152) استمارة صالحة وبعد تفريغ البيانات وباستخدام برنامج (spss v.26) وجراء التحليل الاحصائي تم التوصل الى مجموعة من النتائج كانت أهمها.

وجود علاقة ارتباط قوية معنوية بين المتغيرين وأبعادها على المستوى الكلي والجزئي اذكانت معاملات ارتباط عالية وهذه النتائج تؤكد التلازم القوي بين المتغيرين، وأكدت النتائج الى وجود تأثير معنوي للعرفة التسويقية ورضا الزبون على مستوى العام وهذا يدل على اهتمام إدارة المصارف المبحوثة بممارسة أبعاد المعرفة التسويقية المتمثلة بالمزيج التسويقي الواسع من أجل تحقيق رضا الزبون. وبناء على النتائج قدم الباحث مجموعة من المقترحات أهمها: بضرورة تبني مطالب ورغبات الزبائن ذوي العلاقة التي تتجاوز طبيعة الخدمات المصرفية الحالية للمصارف وذلك من خلال الاعتماد على نتائج بحوث السوق لتشخيص الاحتياجات المستجد للأطراف ذوي العلاقة.

واختتمت الدراسة بمجموعة من المقترحات المستقبلية لمساعدة الباحثين لبحثها في دراسات وبحوث ذات صلة بمتغيرات الدراسة الحالية.

الكلمات المفتاحية: المعرفة التسويقية، المزيج التسويقي، رضا الزبون، المصارف.

* Abstract:

The purpose of this discussion is to introduce: The Role of  Investigative Television- programs in Public Awareness in the Kurdistan Region- Iraqi In the issue of social compromise, for examples, the issue of social compromise shall be discussed in the context of the debate, as well as the anointment of the anointment in the whole .kurdistan kanal 24 And the general opinion For bnkol program , by making the same mistakes, and trusting that the tribe is trusted with the idea of trust ingenuity and trusting the theory of trust in the media's opinions for the president of the main group of opinions in the field of media. But we believe that all the regional and state-of-the-world benefits are at a special meeting to create an intranasal and far away from the president. .  The reform, the discussion shall be the reason for the discussion of the issue of the theory and the action of the general opinion and the complex of the discussion, and the violation of the views, for the sake of (5) program   the basic agenda of the social interests issue for the discussion of the theme of the year,

Two hundred  samples of community members were selected in the four provinces of Dohuk, Erbil, Sulaimaniyah and Halabja for resolution, and of course to conduct both analysis and public opinion procedures, the researcher used the form of content analysis and survey to achieve its research objectives and its outcome. In this research, the researcher reached the following important conclusions: the relationship between the consideration of statistics and the level of general accreditation in the Kurdistan region with the tv program, as well as the relationship between the size of accreditation and dimensions and the types of topics several, and watching television programs available by research samples, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social reconciliation, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social reconciliation, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social reconciliation, and then there is a statistical correlation between the size of the accreditation and the opinion of the public in the Kurdistan region about the survey program and television programs and public and private questions that are included with the content of the survey programs and social  Difference in sources taken in the field of statistically transmitted results between the sample of the study in the degree of reliance on the tv program survey as follows: (gender - age - scientific level - profession - place of residence),

Advertising is one of the most important activities in marketing communication field and development, which is used continuously and in media tools to influence and encourage consumers to buy. Communication technology,and new media tools have become an important part of our life as it has become one of the centers and living areas companies widely use to publish ads.

The problem of this research has intensified at a key point: trying to find out the extent of the impact of social media advertising on the direction of university lecturers in the face of branding of communication companies in the Kurdistan Region. This research is a description research and researcher Mito. The research community has used media surveys, based on survey forms such as information collection and research tools in the research community, and the research community represents all university professors who use services, including companies. Asia Cell, Zinn, Cork Telecom As teachers at Erbil Polytechnic University (Salahaddin, Sulaymaniyah, Duhok and Soran) were selected as a target example of the study, the number of answered forms was (380).

The researcher identified the theory of relying on media tools such as the framework of the research theory, choosing the theory based on the fact that the content and assumptions of this theory match the objectives and questions of this research in the perspective of this T Or, there is a strong relationship between the conflict and the level of public reliance, in this way, the differences between the content of the media and the nature of the direction that is created by the public against the issues that the media presents, the assumptions of this theory have been made the basis for forming questions and The assumptions of this research.

The researcher in this study has reached a number of conclusions including: -

1. Social media advertising has a significant impact on attracting attention and attention to research examples and strengthening the intention to buy services for communication companies in the Kurdistan Region.
2. Most research examples follow ads through social media, especially Facebook, YouTube and Instagram.
3. Comparing research samples to social media ads is related to knowing the price of the service and its quality and obtaining detailed information about the services they need about the speed of access to this information. Finally, the researcher presented a set of recommendations based on the results he received in the study.

Abstract

This research provides ways to link gender issues with social marketing by institutions and organisations specialised in women's issues in the Kurdistan Region.

The main issue of the study is this: to what extent has social marketing of gender issues in women's institutions and organisations have been affective, and whether they have relied on modern means and methods to advance the issue.

To achieve the objectives of the study, I have relied on content analysis method, in-depth interviews to collect data, and analyse social marketing activities of some women organisations in Kurdistan.

The most important conclusion reached by the research is that the number of organisations working in the field of gender is not substantial, partly due to lack of understanding and knowledge of gender issues. The other part is related to the policy direction: their work is defined by their donors without their control. In addition, their work policy is unclear, the social marketing campaigns are mostly orientated towards gender equality and legal awareness, and the position of women in the decision-making.

The social marketing methods of these women organisations are more conventional and less modern, which affects the message and content of social advertising. Furthermore, most of them are centred in the of big cities, depriving people of towns and districts.

This research is divided into several parts, discussing the concept and history of social marketing and its importance in social change, as well as presenting the concept and history of the separation between gender and sex. It also addresses the emergence of Feminism movement in the world and in Kurdistan, and how women organisations address the issue.

In the last part of the study, in-depth interviews with experts in the field of media and gender are presented to address several essential questions, including but not limited to, the role of women's institutions and organizations in their attention to gender issues through various media tools.

At the end of the study, the results and recommendations are presented.

Key Words: Role, Social Marketing, Attention, Gender Issues, Women's Institutions and Organization