Author Archives: Jihan Jihan

Advertising is one of the most important activities in marketing communication field and development, which is used continuously and in media tools to influence and encourage consumers to buy. Communication technology,and new media tools have become an important part of our life as it has become one of the centers and living areas companies widely use to publish ads.

The problem of this research has intensified at a key point: trying to find out the extent of the impact of social media advertising on the direction of university lecturers in the face of branding of communication companies in the Kurdistan Region. This research is a description research and researcher Mito. The research community has used media surveys, based on survey forms such as information collection and research tools in the research community, and the research community represents all university professors who use services, including companies. Asia Cell, Zinn, Cork Telecom As teachers at Erbil Polytechnic University (Salahaddin, Sulaymaniyah, Duhok and Soran) were selected as a target example of the study, the number of answered forms was (380).

The researcher identified the theory of relying on media tools such as the framework of the research theory, choosing the theory based on the fact that the content and assumptions of this theory match the objectives and questions of this research in the perspective of this T Or, there is a strong relationship between the conflict and the level of public reliance, in this way, the differences between the content of the media and the nature of the direction that is created by the public against the issues that the media presents, the assumptions of this theory have been made the basis for forming questions and The assumptions of this research.

The researcher in this study has reached a number of conclusions including: -

1. Social media advertising has a significant impact on attracting attention and attention to research examples and strengthening the intention to buy services for communication companies in the Kurdistan Region.
2. Most research examples follow ads through social media, especially Facebook, YouTube and Instagram.
3. Comparing research samples to social media ads is related to knowing the price of the service and its quality and obtaining detailed information about the services they need about the speed of access to this information. Finally, the researcher presented a set of recommendations based on the results he received in the study.

Abstract

This research provides ways to link gender issues with social marketing by institutions and organisations specialised in women's issues in the Kurdistan Region.

The main issue of the study is this: to what extent has social marketing of gender issues in women's institutions and organisations have been affective, and whether they have relied on modern means and methods to advance the issue.

To achieve the objectives of the study, I have relied on content analysis method, in-depth interviews to collect data, and analyse social marketing activities of some women organisations in Kurdistan.

The most important conclusion reached by the research is that the number of organisations working in the field of gender is not substantial, partly due to lack of understanding and knowledge of gender issues. The other part is related to the policy direction: their work is defined by their donors without their control. In addition, their work policy is unclear, the social marketing campaigns are mostly orientated towards gender equality and legal awareness, and the position of women in the decision-making.

The social marketing methods of these women organisations are more conventional and less modern, which affects the message and content of social advertising. Furthermore, most of them are centred in the of big cities, depriving people of towns and districts.

This research is divided into several parts, discussing the concept and history of social marketing and its importance in social change, as well as presenting the concept and history of the separation between gender and sex. It also addresses the emergence of Feminism movement in the world and in Kurdistan, and how women organisations address the issue.

In the last part of the study, in-depth interviews with experts in the field of media and gender are presented to address several essential questions, including but not limited to, the role of women's institutions and organizations in their attention to gender issues through various media tools.

At the end of the study, the results and recommendations are presented.

Key Words: Role, Social Marketing, Attention, Gender Issues, Women's Institutions and Organization

المستخلص

الهدف: هدفت الدراسة إلى  تحليل علاقة و تأثیر إدارة تنوع الموارد البشرية من خلال آراء عينة من أعضاء الهيئة التدريسية في الجامعات الخاصة في مدينة أربيل بأقليم كوردستان العراق، والمتمثلة بأبعادها (التدريب على التنوع، وبناء فرق العمل المتنوعة، وبناء الثقافة التنظيمية وتقبل التنوع، ودعم الادارة العليا للتنوع) في تعزيز النجاح الاستراتيجي من خلال أبعاده (النمو، البقاء، التكيف).

الإطار العام: يمثل الإطار العام للدراسة بمشكلة الدراسة التي حددت بأثاره تساؤلات عدة حول طبيعة علاقات الإرتباط والتأثير بين المتغير المستقل (إدارة تنوع الموارد البشرية) والمتغير المعتمد (النجاح الاستراتيجي) من خلال الأعتماد على أستمارة ألأستبيان والمقابلة الشخصية مع القيادات الادارية في الجامعات الخاصة، ولأجل ذلك تم تصميم مخطط فرضي للدراسة المعبر عن سبع فرضيات رئيسة، ولأجل التأكٌد من صحة الفرضيات خضعت جميعها لإختبارات متعددة.

منهجية الدراسة: انتهجت الدراسة المنهج الوصفي التحليلي، اذ تم وصف المتغيرات الرئيسة والفرعية، وكذلك تحليل العلاقات والتأثير بين المتغيرات، وأن الجامعات الخاصٌة هي القطاع المبحوث والمجتمع هي جميع أعضاء الهيئة التدريسية في الجامعات الخاصة في مدينة أربيل باقليم كوردستان العراق/ وتمثلت العينة هي عدد من أعضاء الهيئة التدريسية التي اجابو على فقرات استمارة الاستبيان التي تم توزيعها عن طريق (Google Form) وبلغ عددها (6) جامعات، أما العيينة فبلغ عددهم (284) عضوا تدريسيا في الجامعات الخاصة في مدينة أربيل ، تم إختبار الفرضيات من خلال مجموعة من الأساليب الإحصائية بواسطة البرامج الحاسوبية (Amos V. 24) و (SPSS V.24).

الاستنتاجات: توصلت الدراسة إلى مجموعة من الاستنتاجات منها وجود علاقه ارتباط معنويه موجبة بين متغير إدارة تنوع الموارد البشرية والمتغير المعتمد النجاح الاستراتيجي ويشير ذلك كل ما اعتمدت الجامعات الخاصه على إدارة تنوع الموارد البشرية يؤدي إلى  تعزيز مستويات النجاح الاستراتيجي، فضلاً عن وجود تاثير معنوي لمتغير إدارة تنوع الموارد البشرية في النجاح الاستراتيجي.

التوصيات: قدمت الدراسة مجموعة من المقترحات أهمها ضرورة اهتمام الجامعات الخاصة بتعزيز ثقافة فرق العمل، والعمل الجماعي المشترك بين أعضاء هيئة التدريس، بشكل يؤدي إلى  تعزيز اتجاهاتهم الإيجابية، من خلال تعزيز ثقافة تنظيمية تقبل التنوع بين أعضائها، وتشجيع المنافسة بينهم، وداعمة للإبداع لما فيه مصلحة الجامعة.

الكلمات المفتاحية: إدارة تنوع الموارد البشرية، النجاح الاستراتيجي، الجامعات الخاصة في مدينة أربيل.

This study treats the media gatekeeper theory in the new media specifically in social media. So, if the gatekeeper theory was fairly stable for traditional media, its concept for the new media has changed considerably. The researcher will try during this study to discuss the nature of the relationship between the gatekeeper theory with the concepts of freedom of expression and the abuses in social media on the other hand, as well as in the era of fabrication, chaos of information, fake news, misleading and manipulative, the study will try to answer the question of: Should the role of the gatekeeper return to the new media?

This study is a (descriptive study), which is one of the most prominent methods of scientific research in human studies, and also relied on (survey method), which is an important tool in field studies, the study used the (Electronic questionnaire forms) for the research sample consisting of (98) specialist academics in media and communication in (21) of Kurdistan region and Iraqi universities. While the study depended to use the (observation and interview), the researcher interviewed specialists in (Law, Philosophy, Sociology and Psychology) to show their opinion on the topic raised.

The study concluded that the role of gatekeeping theory continues in the new media, but changes have taken place. The information on the social media has a little credibility and news has a poor quality. Community media can be a positive intermediary between individual values and community values and awareness of users. Laws, regulations, editorial boards of social media networks, and the culture of individuals, can be gatekeepers in the social media. Finley, the gatekeeper theory will continue in the future, but with different representations.