International marketing and languages

English Language and Linguistics gives students opportunities for discovery
Spoken and written language in all its complexities
• To give students a better understanding of English and
Management Understand the mechanics of language with a
Key understanding of the business world
• Offers excellent academic training with good career prospects
• The department is committed to ensuring that all students earn more than
Expected progress throughout the major stages in English subject matter and how
combined with the commercial realm
• Also support and demonstrate academic values and encouragement
Students be bold in every possible opportunity within the business field
Object
• Supports students in terms of how language skills affect their outcomes
in marketing and management
• To give learners an understanding of an appreciation for the English language
• To be able to write a report that systematically argues an argument with
highlighting important points and relevant supporting details
• To have enough language range to be able to give clear descriptions
expressing viewpoints and developing arguments
• To have a good range of vocabulary for the topics related to their field and mostly
General topics
• To build students’ confidence and provide them with language resources
Participate in business meetings
• To be able to interact with a degree of fluency and spontaneity that makes regular
Interaction, and ongoing communication with English speakers is very possible
Without putting pressure on any party.
• To be able to use phrases and expressions to express and ask for opinions, discussion
and dealing with interruptions, asking for and giving explanations, delaying decisions, being assertive
A point, summing up what has been said, to finally end the meeting
The proposed module
• Language structure
This module focuses specifically on the level of language we call grammar
• Foundations of linguistics
This module presents and discusses the characteristics of human language, explains
How does the discipline of linguistics research and theorize about these features. he
Introduces students to the goals and principles of linguistics, as well as to
Growing over the years. Students also learn key concepts and
The debates
• Language and culture
The course provides an introduction to the major themes of sociolinguistics. That’s how it starts
Investigating how we construct our notions of ‘language’, ‘dialect’ or ‘style’, and of
where they explore notions of ‘truth’ in language, and their origins. Then it will be
Consider how social relations are reflected and encoded in different languages,
For example, in terms of kinship, in terms of title, or literary form, and how
Individuals are socially placed – or placed themselves – through their linguistics
Choices• World English
This module focuses on the global spread of English as an aspect of
historical and contemporary cultural and business events
• English in the media
• English and advertising