International Marketing and Languages

Big marketing opportunities can be found on the other side of the border, so
internationalisation is an important goal, but getting language right is key. Language
is a vital factor to bear in mind during the process of internationalizing your marketing
and business, and it might seem like an obstacle at first.

Vision

English Language and Linguistics gives the students the opportunity to discover
spoken and written language in all its complexity.
• To give the students better understanding of English Language and
Management combines an understanding of the mechanics of language with a
key understanding of the business world.
• It provides an excellent academic training with good career prospects.
• The department is committed in ensuring all students make greater than
expected progress across all Key stages in the subject of English and how it
combined with marketing field.
• It also upholds and display the values of the academy and encourage the
students to be bold at every possible opportunity within the marketing field.
The object
• To supports students in terms of how the language skills affect their outcome
in marketing and management area.
• To give students an understanding of an appreciation for the English language.
• To be able to write a report which presents an argument systematically with
appropriate highlighting of significant points and relevant supporting details.
• To have a sufficient range of language to be able to give clear descriptions,
express viewpoints and develop arguments.
• To have a good range of vocabulary for matters connected to their field and most
general topics.
• To build up students’ confidence and provide them with language resources to
participate in business meetings
• To be able to interact with a degree of fluency and spontaneity that makes regular
interaction, and sustained relationships with English speakers quite possible
without imposing strain on either party.
• To be able to use phrases and expressions to state and ask for opinion, discuss
and handle interruptions, ask for and give clarification, delay decisions, emphasize
a point, summarize what has been said, finally ending the meeting.
The suggested Module
• The structure of Language
This module will focus specifically on the level of language we call grammar.
• Foundations of Linguistics
This module presents and discusses the properties of human language, explaining
how the discipline of Linguistics investigates and theorises about these properties. It
familiarises the students with the goals and principles of Linguistics, as well as their
development over the years. Students will also learn about core concepts and
debates.
• Language and Culture
The course offers an introduction to major themes in sociolinguistics. It will begin by
exploring how our notions of ‘language’, ‘dialect’ or ‘style’ are constructed, and from
there explore notions of ‘correctness’ in language, and their origins. It will then
consider how social relationships are reflected and encoded in different languages,
for example in kinship terms, terms of address, or politeness forms, and how
individuals are placed – or place themselves – socially through their linguistic
choices.
• Global English
This module focuses on the global spread of the English Language as an aspect of
historical and contemporary cultural and commercial events
• English Language in the Media
• English language and Advertising

Mission

The Department of International Marketing and Language’s objectives are to provide graduate students with advanced knowledge and skills in cutting-edge research and design in subfields of Applied International Marketing and Languages, to prepare nationally competitive undergraduate students for successful careers in Applied International Marketing and Communicative English Language, and to serve the community.

The Department of International Marketing and Languages will be a leader in undergraduate instruction, research in all areas of Applied Marketing, and community service in line with the university and students in establishing long-term business relations successfully and displaying the values of the academy.

First  Semester

No.Name of modulesCodeTheory hoursPractical hoursTotal Hours /WeekECTSWorkloadSubject
Type
Language
1KurdologyKUR1013035125RequestKurdish
2Computer Essential/1 COE1020334100RequestEnglish
3English for Academic purpose/1EAP1032235125RequestEnglish
4Technical Arabic Language ALA1041235125CoreArabic
5Principles of Business Administration BAP1051246125CoreKurdish/ English/
Arabic
Total Hours9112030750

  Second  Semester

No.Name of modulesCodeTheory hoursPractical hoursTotal Hours /WeekECTSWorkloadSubject
Type
Language
1Principles of Marketing
Management
MMP2012356150CoreEnglish + Arabic
2Principles of Economy ECP2021234100AssistEnglish/
Arabic
3Principles of  StatisticsSTP2031235125AssistEnglish
4English for Academic purpose/2EAP2041235125RequestEnglish
5 Arabic For Marketing PurposeAMP2051235125CoreArabic

Human Resource Management

HRM2061235125AssistArabic+ English
Total Hours7132030750

   Third  Semester

No.Name of modulesCodeTheory hoursPractical hoursTotal Hours /WeekECTSWorkloadSubject
Type
Language
1International
Marketing
INM3011235125CoreEnglish
+Arabic
2E- Marketing EMA3021346150AssistEnglish
+Arabic
3Technical EnglishTEN3031235125AssistEnglish
4English Business StudiesEBS3042246150CoreEnglish
5Business EthicsBUE3051234100AssistArabic+
English

International Business Correspondence

IBC3061234100AssistArabic+
English
Total Hours8122030750

 Fourth  Semester

No.Name of modulesCodeTheory hoursPractical hoursTotal Hours /WeekECTSWorkloadSubject
Type
Language
1Service MarketingSEM4012246150CoreEnglish
+Arabic
2International Supply Chain ManagementISM4021235125AssistEnglish
+Arabic
3Branding and Product DesignBPD4031234100AssistEnglish
+Arabic
4English For MarketingENM4041346150CoreEnglish
5International Public RelationIPR4051335125AssistEnglish
+Arabic

Technical English

COL4062134100AssistEnglish

Total Hours

8122026750

   Fifth Semester

No.Name of modulesCodeTheory hoursPractical hoursTotal Hours /WeekECTSWorkloadSubject
Type
Language
1Sales
Management
SAM501 2246150AssistEnglish
+Arabic
2Pricing
Strategy
 PRS502 1235125CoreEnglish
+Arabic
3English
for Sales & Purchasing
ENS5031235125AssistEnglish
4English
for Advertising
ENA5041346150AssistEnglish
5E-Business
Management
EBM505 1234100AssistEnglish
+Arabic
Commercial lawBUI5061234100AssistEnglish
+Arabic

Total hours

7

132030750

Shirzad Mohammed Mahdi

شيرزاد محمد مهدى

 

2
1
3

Sardar Yaseen Sabir

Assistant Lecturer

 

 

5

khalat yousif Salih

Assistant Lecturer

 

8

Korazon Talib Abdullah

Assistant Lecturer

 

The College Contact Info

15000 +

Satisfied Students

800 +

Qualified Teachers

200 +

Honor & Awards Win

400 +

Departments